Patient Stories
Objective:
People with epilepsy sometimes feel that they are only viewed by nothing more than their seizures. So, we created a film series that empowered them to better see themselves as much more than their disease. The series inspired the epilepsy community to own who they are and not let their epilepsy or seizures define them.
Video: Mary Kate’s Story—Taking the Spotlight Off Partial-Onset Seizures
Video Metrics:
— 2.5 Million YouTube Views in 1 Year
— 1.5 Million YouTube Plays in 6 Months
— 117K Hours of Total Watch Time
— 6 Minutes Average Watch Time
— Awards & Recognition —
Finalists
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Fierce Pharma 2022
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Online Video and Film
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Xcopri Patient Stories
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Finalists • Fierce Pharma 2022 • Online Video and Film • Xcopri Patient Stories •
Finalist
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The Creative Floor
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Film Category
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Xcopri Patient Stories
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Finalist • The Creative Floor • Film Category • Xcopri Patient Stories •
Video: The Tuholsky Family’s Story—Fighting for Kyle and Fewer Seizures
Video Metrics:
— 1 Million YouTube Plays in 4 Months
—7X Higher Click Through Rates than Industry Standard
Video: Matt’s Story—Living With Partial-Onset Seizures
Video Metrics:
— 0 Seizures Since Taking Xcopri
— 500K YouTube Views in 1 year
Video: La historia de Koral: en un recorrido para luchar contra las convulsiones de inicio parcial
Video Metrics:
— 1st Spanish YouTube Video Exclusively for Hispanic Patients with Epilepsy
Video: Chrissy’s Story—Taking Charge to Treat Partial-Onset Seizures
Credits :: Art Lenard Ranieri :: Copy Connor Dooley :: Director Rimaz Kaleel :: Photos Mike Mielcarz :: Producer Parody Studios :: Executive Producer Mindy Miller-Berg