When I Grow Up
Objective:
Vyvanse was looking for a way to captivate doctors when it came to helping them understand how their ADHD medication could help their pediatric patients. So we created the “when I grow up, I want to be a…” campaign. Because kids look to the future with wide eyes and a wild imagination–their big hopes shouldn’t be squashed by their ADHD symptoms.
Credits :: Art Lenard Ranieri + James Smith :: Copy Connor Dooley :: Photos + 3D Taylor James