Boots Made for Talkin’
Objective:
Xcopri was the first commercial product in the US for SK life science, so doctors had no relationship with the company. We launched during Covid, so sales rep visits were impossible. But even after restrictions lifted, getting a foot in the door was next to impossible. We knew that whenever a rep was able to get an appointment, we had to make that interaction memorable.
Video: The Shoe Drop, Case Film
— Awards & Recognition —
Gold Winner
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The Creative Floor 2023
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Print Sales Materials
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Xcopri Shoe Drop
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Gold Winner • The Creative Floor 2023 • Print Sales Materials • Xcopri Shoe Drop •
The Shoe Drop, Shoe Box Press Kit
Pop Up Leave Behind, Doctor Brochure
Credits :: Art Lenard Ranieri + Anthony Hernandez :: Copy Connor Dooley :: Production Structural Graphics