Fight for Zero
Objective:
People with epilepsy are not quitters—they’re fighters. They’ve been forced to accept “good enough” when it comes to their treatment and life. These patients needed something they could rally around. So, we built a campaign that empowered them to fight for better control and ask their doctor for Xcopri.
Video: Xcopri, Consumer Website Tour
— Awards & Recognition —
Silver Winner
•
MM+M 2021
•
Branded Website for Consumers Category
•
Xcopri Consumer Website
•
Silver Winner • MM+M 2021 • Branded Website for Consumers Category • Xcopri Consumer Website •
Bronze Winner
•
Pharma 360 2022
•
Consumer Website
•
Xcopri Consumer Campaign
•
Bronze Winner • Pharma 360 2022 • Consumer Website • Xcopri Consumer Campaign •
Finalist
•
Manny Awards 2021
•
Best Consumer Website
•
Xcopri Consumer Campaign
•
Finalist • Manny Awards 2021 • Best Consumer Website • Xcopri Consumer Campaign •
Xcopri Fighter, Campaign Imagery (Runner)
Xcopri Fighter, Campaign Imagery (Fisherman)
Xcopri Fighter, Campaign Imagery (Swimmer)
Credits :: Art Mike Mielcarz :: Copy Michelle Casseola :: Photos Matt Hawthorne + Mike Mielcarz :: Supervisor Lenard Ranieri